Take Me To Your Leader

Early 90's...the famous comet will appear in the sky next year, and a fellow who wants to sell telescopes has an idea: create a daily, and use the syndicates to whip up interest in the comet...gee, sell some licenses too!  He financed a very professional effort with Mike Carlin writing, but Halley was deemed by the editors as not having legs...chuckle. And the comet pretty much made it by Earth without being seen.